| 000 | cam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c52285 _d52285 |
||
| 005 | 20180219142843.0 | ||
| 008 | s2007 sp ad r 001 0 spa d | ||
| 020 | _a9788483223420 | ||
| 040 |
_aCO-BoFUM _bspa _erda |
||
| 041 | 1 |
_aspa _heng |
|
| 100 | 1 | _aBest, Roger J. | |
| 245 | 1 | 0 |
_aMarketing estratégico _cRoger J. Best ; traducción Dionisio Cámara Ibáñez |
| 250 | _a4a edición | ||
| 264 |
_aMadrid, España _bPearson Educación ; Pearson/Prentice Hall _cc2007. |
||
| 300 |
_axxvii, 509 p. _bilustraciones, diagramas, gráficas y tablas _c25 cm. |
||
| 337 | _2rdamedia | ||
| 338 | _2rdacarrier | ||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 534 | _tMarket-based management : strategies for growing customer value and profitability. | ||
| 700 | 1 | _aCámara Ibáñez, Dionisio | |
| 082 | 0 | 4 |
_a658.8 _bB561m _222 |
| 650 | 0 | 4 | _aAdministración de mercadeo |
| 650 | 0 | 4 |
_aExport Marketing _931554 |
| 650 | 0 | 4 | _aMercadeo |
| 650 | 0 | 4 |
_aEstrategias de mercadeo _938293 |
| 650 | 0 | 4 |
_aEstrategias de Producto _933888 |
| 942 |
_2ddc _c1 _h658.8 _mB561m |
||